Chocolate War

Source : Sumarwan, Ujang, dkk, “Pemasaran Strategik : Strategi untuk Pertumbuhan Perusahaan dalam Penciptaan Nilai bagi Pemegang Saham”, Inti Prima, Jakarta, 2009. Discussed Chapter : Chapter 2 Price Concept 1 : Premium Price, page 45 The video explanation discussing that concept : Hershey’s and Mars were partners, but they competed each other in  chocolate industry. Mars ordered chocolate to Hershey’s for coating… Continue reading Chocolate War