Student of Master Program in Management
School of Business (www.mb.ipb.ac.id)
Bogor Agriculture University (www.ipb.ac.id)
The Lecturers :
Dr. Ir. Dodik Nurrochmat, M.Sc.
The First Lecture
300 Words about the First Lecture of the Management of Marketing
I never expected before that the lecture of the Management of Marketing is so awesome!!! I thought it would be a little boredom cause there are so many theories of marketing. But, the lecturer, Prof. Ujang, has an unique way to make the lecture of the management of marketing becoming a real fun.
He stated that we stay all together in the world changing extremely rapidly. For facing free global trade challenge, we should improve our mind to be more creative and imaginative. We should think and find new ideas rapidly cause the innovator will have more competitive privilege.
I love his inspiring way to think. The idea is how to look a potential customer or client not just as a died thing or just an object of marketing, but as a lively human having his or her interest and passion. Cause marketing relates to people. We should show enthusiasm and spread positive energy to our potential customers. How is the way to satisfy our own customers. A way to approach a potential customer by human psychology. People love doing their own hobbies. They have tendencies to like some people having same passion more. Accordingly, the community such sport club will give more access to acquaint more closely the potential customers. Such golf, an exclusive sport, which is not just give occasion to do sport, but also to do a chit-chat. The situation will urge a deeper friendship. And suddenly the business opportunity will come in front of our eyes cause they feel more comfortable and trust us after having close friendship.
Branding our self image is really important. How to fulfill the business ethics. How to behave. How to communicate well. Even how to promote ourselves. We should think and share good points. It is a sharing era. Most people connected to internet love sharing and being shared. Social medias such as Blog, Twitter, Facebook, Instagram, WhatsApp, Line, and many others provide some access to promote ourselves if we know how to perform the best of us for the best intention of life. This simple way can open an opportunity which we never imagine before. It is a right time for jumping to a new passionate world.
It isn’t just about money!!!
We should realize that marketing isn’t just chasing profit as big as it can which is the short term project intention. But it must achieve long term project intention. The satisfaction and loyalty of consumers.
Thank you very much =)
Ujang Sumarwan (editor). 2015. Pemasaran Strategik: Perspektif Perilaku Konsumen dan Marketing Plan. IPB Press.
Sumarwan Ujang; Agus Djunaedi; Aviliani; H.C Royke; Jusuf Agus Sayono; Rico R Budidarmo; Sofyan Rambe. (Strategic Marketing: Strategy for Corporate Growth and Share Holder Value).-Pemasaran Strategik: Strategi Untuk Pertumbuhan Perusahaan dalam Penciptaan Nilai bagi Pemegang Saham . Published byInti Prima, Februari 2009, ISBN 979-450-451-3
Please click the link below :
Sumarwan, U., Achmad Fachrodji., Adman Nursal., Arissetyanto Nugroho., Erry Ricardo Nurzal., Ign Anung Setiadi., Suharyono., Zeffry Alamsyah. 1st Printing. 2011. Marketing Strategic: Value Based Marketing and Marketing Metrics. Pemasaran Strategik: Perspektif Value-Based Marketing dan Pengukuran Kinerja. Bogor, IPB Press.
Narrow meaning (David A.Revzan) : A channel of product flow from producers to intermediary or mediator, until to consumers.
Broad meaning (AMA) : A structure of organization unite inside and outside of company including of agents, dealers, big sellers and retailers, in which a commodity, product, or service are marketed.
Please download the pdf below :
The strategic marketing analyzes how a company should understand its consumers. Accordingly, it can arrange its marketing strategy for achieving the company intentions. Then, it can increase the company performance and create added value for stakeholders.
The marketing is understanding various needs of customers and developing a propotion for offering more superior value. By providing customer value which higher, then the management can provide and create higher value to stakeholders.
The value of a trade brand is formed of the belief of the customers to company trade brand. This belief forms relation between the brand and the customers urging reference, brand loyalty, and the will for considering new product and service offered by company in the future by that brand. This book also analyzes how some steps can create the brand equity and explains about some methods for measuring the brand equity.