marketing

Chocolate War

Source : Sumarwan, Ujang, dkk, “Pemasaran Strategik : Strategi untuk Pertumbuhan Perusahaan dalam Penciptaan Nilai bagi Pemegang Saham”, Inti Prima, Jakarta, 2009. Discussed Chapter : Chapter 2 Price Concept 1 : Premium Price, page 45 The video explanation discussing that concept : Hershey’s and Mars were partners, but they competed each other in  chocolate industry. Mars ordered chocolate to Hershey’s for coating… Continue reading Chocolate War

marketing

Notes on Marketing Class

Fransisca Susanti Student of Master Program in Management School of Business (www.mb.ipb.ac.id) Bogor Agriculture University (www.ipb.ac.id) MARKETING CLASS The Lecturers : Prof. Dr. Ir. Ujang Sumarwan, MSc. (www.ujangsumarwan.blog.mb.ipb.ac.id, http://www.sumarwan.staff.ipb.ac.id, sumarwan@mb.ipb.ac.id) Dr. Ir. Dodik Nurrochmat, M.Sc. Dr. Mukhamad Najib,S.TP, MM    The First Lecture 300 Words about the First Lecture of the Management of Marketing I… Continue reading Notes on Marketing Class